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Introduction to Social Media Marketing: A Guide for Absolute Beginners
Introduction to Social Media Marketing: A Guide for Absolute Beginners
Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring.  If you are completely new to social media marketing and you want to learn the basics, this guide will...
Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters
Leading Creative Teams: Management Career Paths for Designers, Developers, and Copywriters

Learn the skills you must master to assume leadership roles―creative directors, art directors, and advertising managers―on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of managers who direct creative...

Pragmatic Enterprise Architecture: Strategies to Transform Information Systems in the Era of Big Data
Pragmatic Enterprise Architecture: Strategies to Transform Information Systems in the Era of Big Data

Pragmatic Enterprise Architecture is a practical hands-on instruction manual for enterprise architects. This book prepares you to better engage IT, management, and business users by equipping you with the tools and knowledge you need to address the most common enterprise architecture challenges. You will come away with a pragmatic...

How to Keep Score in Business: Accounting and Financial Analysis for the Non-Accountant (2nd Edition)
How to Keep Score in Business: Accounting and Financial Analysis for the Non-Accountant (2nd Edition)

In How to Keep Score in Business, Second Edition, long-time CEO Robert Follett shows you exactly how to "keep score" in business by reading and interpreting company financials. Step by step, Follett helps you capture crucial insights buried in balance sheets, income statements, and other key reports. Follett shows how to...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

The Definitive Guide to the New State-of-the-Art in Marketing Metrics

 

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...

Practical Intrusion Analysis: Prevention and Detection for the Twenty-First Century
Practical Intrusion Analysis: Prevention and Detection for the Twenty-First Century

The Only Definitive Guide to New State-of-the-Art Techniques in Intrusion Detection and Prevention

 

Recently, powerful innovations in intrusion detection and prevention have evolved in response to emerging threats and changing business environments....

Service Oriented Architecture Field Guide for Executives
Service Oriented Architecture Field Guide for Executives
Service Oriented Architecture Field Guide for Executives is a fundamental breakthrough in the business and technology perspectives of service oriented architecture (SOA). A valuable resource to help you understand and realize the benefits of SOA in today's companies, this guide will show you how to plan, implement, and achieve SOA value....
Audit and Trace Log Management: Consolidation and Analysis
Audit and Trace Log Management: Consolidation and Analysis

Audit and Trace Log Management: Consolidation and Analysis is both a timely and much needed compilation of useful information around a topic that is becoming more and more critical to not only IT professionals and security practitioners, but to many other departments, such as legal, risk, and compliance, as well as auditors and...

IT Compliance and Controls: Best Practices for Implementation
IT Compliance and Controls: Best Practices for Implementation
Praise for IT Compliance and Controls

"James DeLuccia outlines a comprehensive, integrated strategy for achieving regulatory and legislative compliance. This approach is vastly superior, both in scalability and in sustainability, to the siloed compliance strategies that are often seen."
—Dr. Richard Reiner, founder,
...

Developing Applications with Salesforce Chatter
Developing Applications with Salesforce Chatter

Make your business more social with Salesforce Chatter. This book walks you through configuring and customizing Chatter to boost collaboration in your organization. Can be used as a reference book or complete guide.

Overview

  • Understand Salesforce Chatter and its architecture.
  • Configure and...
How to Measure Anything: Finding the Value of Intangibles in Business
How to Measure Anything: Finding the Value of Intangibles in Business

Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions

This insightful and eloquent book will show you how to measure those things in your own business, government agency or other...

Financial Ratios for Executives: How to Assess Company Strength, Fix Problems, and Make Better Decisions
Financial Ratios for Executives: How to Assess Company Strength, Fix Problems, and Make Better Decisions

Financial Ratios for Executives is written specifically with today’s global executive in mind. It makes financial ratios easy to understand and use effectively. This short book will prove invaluable to both financial and non-financial executives looking for easy, intuitive methods to assess corporate health and assist in...

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