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The Myths of Innovation
The Myths of Innovation
How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way.

In The Myths of Innovation, bestselling
...
Persuasion Skills Black Book: Practical NLP Language Patterns for Getting The Response You Want
Persuasion Skills Black Book: Practical NLP Language Patterns for Getting The Response You Want

Imagine using the right words to become irresistibly persuasive.
Would that be something useful for you?

The Persuasion Skills Black Book is a manual for quickly learning some very powerful hypnotic language patterns that you can use in practical, real world situations. These patterns are not
...

Peers, Pirates, and Persuasion: Rhetoric in the Peer-to-Peer Debates
Peers, Pirates, and Persuasion: Rhetoric in the Peer-to-Peer Debates
PEERS, PIRATES, AND PERSUASION: RHETORIC IN THE PEER-TO-PEER DEBATES investigates the role of rhetoric in shaping public perceptions about a novel technology: peer-to-peer file-sharing networks. While broadband Internet services now allow speedy transfers of complex media files, Americans face real uncertainty about whether peer-to-peer file...
Handbook of Visual Communication : Theory, Methods, and Media (LEA's Communication Series)
Handbook of Visual Communication : Theory, Methods, and Media (LEA's Communication Series)
This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together...
The Power of Persuasion: How We're Bought and Sold
The Power of Persuasion: How We're Bought and Sold

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder...

How to Get What You Want...Without Having to Ask
How to Get What You Want...Without Having to Ask

Tired of not getting what you want? Don't know how to ask for it? Best-selling author Richard Templar brings his inimitable blend of originality, imagination, wisdom, and straight talk to the challenges of negotiation, persuasion, and influence. Templar offers up 100 clever, simple, pain-free ways to get people to...

Resistance and Persuasion
Resistance and Persuasion
Do we need to convince you that persuasion is an important topic for the social
sciences? Probably not. You know that humans are social beings. Our communication,
psychology, social organization, political structures, market
choices—in short, everything we do—is interpersonally coordinated. Persuasion
is one of the
...
How PowerPoint Makes You Stupid: The Faulty Causality, Sloppy Logic, Decontextualized Data, and Seductive Showmanship That Have Taken Over Our Thinking
How PowerPoint Makes You Stupid: The Faulty Causality, Sloppy Logic, Decontextualized Data, and Seductive Showmanship That Have Taken Over Our Thinking
With over 500 million users worldwide, Microsoft’s PowerPoint software has become the ubiquitous tool for nearly all forms of public presentation?in schools, government agencies, the military, and, of course, offices everywhere. In this revealing and powerfully argued book, author Franck Frommer shows us that PowerPoint’s...
Maximum Influence: The 12 Universal Laws of Power Persuasion
Maximum Influence: The 12 Universal Laws of Power Persuasion

Do you realize how much your professional success, your personal relationships, your leadership potential, and your income depend on your ability to persuade, influence, and motivate other people? Whatever you want to achieve, Maximum Influence will help make it happen. Persuasion expert Kurt Mortensen has combined years of scientific...

Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Proven guerrilla marketing tactics specifically designed for consultants

Jay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and...

New Developments in Categorical Data Analysis for the Social & Behavioral Science
New Developments in Categorical Data Analysis for the Social & Behavioral Science
Almost all research in the social and behavioral sciences, and also in economic and marketing research, criminological research, and social medical research deals with the analysis of categorical data. Categorical data are quantified as either nominal or ordinal variables. This volume is a collection of up-to-date studies on modern categorical data...
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively...
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