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Introduction to Google Analytics: A Guide for Absolute Beginners
Introduction to Google Analytics: A Guide for Absolute Beginners

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the...

Governance as Leadership: Reframing the Work of Nonprofit Boards
Governance as Leadership: Reframing the Work of Nonprofit Boards
Turn back the clock to 1986. One of the authors had an audience with a then education editor of the New York Times as part of a larger effort to kindle media interest in a study this researcher had just launched on college boards of trustees. Less than five minutes into the presentation, the editor interrupted to proclaim,“Governance is a...
Head First Data Analysis: A learner's guide to big numbers, statistics, and good decisions
Head First Data Analysis: A learner's guide to big numbers, statistics, and good decisions
Today, interpreting data is a critical decision-making factor for businesses and organizations. If your job requires you to manage and analyze all kinds of data, turn to Head First Data Analysis, where you'll quickly learn how to collect and organize data, sort the distractions from the truth, find meaningful patterns, draw conclusions,...
Gardening Basics For Dummies
Gardening Basics For Dummies

Packed with fun and useful tips to help you plan your garden!

Create the garden of your dreams with the right plants and equipment

Want a green thumb? This handy guide gives beginning gardeners tips, plans, and insider know-how for getting started with flower beds, borders, vegetables,...

Evolutionary Computation in Bioinformatics
Evolutionary Computation in Bioinformatics
Bioinformatics has never been as popular as it is today. The genomics revolution is generating so much data in such rapid succession that it has become difficult for biologists to decipher. In particular, there are many problems in biology that are too large to solve with standard methods. Researchers in evolutionary computation (EC) have turned...
Chances Are: Adventures in Probability
Chances Are: Adventures in Probability
A layman’s journey into the realm of probability—from poker to politics, weather to war, Monte Carlo to mortality

We search for certainty, but find only likelihood. All things are possible, only one thing actually happens; everything else is in the realm of probability. The twin disciplines of
...
Data Scientists at Work
Data Scientists at Work

Data Scientists at Work is a collection of interviews with sixteen of the world's most influential and innovative data scientists from across the spectrum of this hot new profession. "Data scientist is the sexiest job in the 21st century," according to the Harvard Business Review. By 2018, the United States will...

MBA In A Day: What You Would Learn At Top-Tier Business Schools
MBA In A Day: What You Would Learn At Top-Tier Business Schools

Praise for MBA IN A DAY®

"Dr. Stralser’s book, MBA in a Day is must reading for every physician who is in a management role, anticipates management responsibilities, or functions in a private, solo, or group practice setting. Insights into the fundamentals of management, marketing, personnel management, finance, and...

Essentials of Managing Corporate Cash
Essentials of Managing Corporate Cash
Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise book will help you stay up to date on the newest thinking, strategies and technologies in managing corporate cash.

Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this...

The Fast Forward MBA in Project Management (Portable Mba Series)
The Fast Forward MBA in Project Management (Portable Mba Series)
PProject management has hung on long past the “new management fad” stage. When the first edition of this book came out in 1999, project management was riding a rocket of popularity. Nine years later the discipline continues to add disciples in new fields such as health care and nonprofit aid organizations. While the...
TOEFL iBT: The Official ETS Study Guide
TOEFL iBT: The Official ETS Study Guide

 Get the only guide to the new TOEFL iBT

that comes straight from the test-makers!

Web Security Field Guide
Web Security Field Guide
While the Internet has transformed and improved the way we do business, this vast network and its associated technologies have opened the door to an increasing number of security threats. The challenge for successful, public web sites is to encourage access to the site while eliminating undesirable or malicious traffic and to provide sufficient...
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