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Predictive Analytics For Dummies
Predictive Analytics For Dummies

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in...

Data Scientists at Work
Data Scientists at Work

Data Scientists at Work is a collection of interviews with sixteen of the world's most influential and innovative data scientists from across the spectrum of this hot new profession. "Data scientist is the sexiest job in the 21st century," according to the Harvard Business Review. By 2018, the United States will...

Pro Spark Streaming: The Zen of Real-Time Analytics Using Apache Spark
Pro Spark Streaming: The Zen of Real-Time Analytics Using Apache Spark

Learn the right cutting-edge skills and knowledge to leverage Spark Streaming to implement a wide array of real-time, streaming applications. This book walks you through end-to-end real-time application development using real-world applications, data, and code. Taking an application-first approach, each chapter introduces use cases from...

The Blender Python API: Precision 3D Modeling and Add-on Development
The Blender Python API: Precision 3D Modeling and Add-on Development

Understand Blender's Python API to allow for precision 3D modeling and add-on development. Follow detailed guidance on how to create precise geometries, complex texture mappings, optimized renderings, and much more.

This book is a detailed, user-friendly guide to understanding and using Blender’s Python API for...

Advanced Location-Based Technologies and Services
Advanced Location-Based Technologies and Services

Due to the rapid increase in the number of mobile device users worldwide, location-based services (LBSs) have become pervasive, and the demand for them will continue to grow. Exploring recent changes in the technology and its uses, Advanced Location-Based Technologies and Services takes an in-depth look at new and existing...

Silverlight 2 Recipes: A Problem-Solution Approach (Expert's Voice in .Net)
Silverlight 2 Recipes: A Problem-Solution Approach (Expert's Voice in .Net)
Microsoft .NET Architect Evangelist, Jit Ghosh, presents a practical companion guide to developing rich, interactive web applications with Silverlight 2. Common problems, issues, and every–day scenarios are tackled with a detailed discussion of the solution and ready–made code recipes that will save you hours of coding...
Posters: A Global History
Posters: A Global History
From band posters stapled to telephone poles to the advertisements hanging at bus shelters to the inspirational prints that adorn office walls, posters surround us everywhere―but do we know how they began? Telling the story of this ephemeral art form, Elizabeth E. Guffey reexamines the poster’s roots in the nineteenth century and...
Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
In many ways, Google is the prototype of a successful twenty-first-century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the...
Creating a Brand Identity: A Guide for Designers
Creating a Brand Identity: A Guide for Designers

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.

Exercises and examples highlight the key
...

Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)
Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (2nd Edition)

The Definitive Guide to the New State-of-the-Art in Marketing Metrics

 

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...

Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know
Praise for Philip Kotler’s MARKETING INSIGHTS FROM A to Z

"There’s only one name in marketing: Phil Kotler. His latest may be his best–a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago."
–Tom Peters, author of In Search of Excellence and
...

The Business of iOS App Development: For iPhone, iPad and iPod touch
The Business of iOS App Development: For iPhone, iPad and iPod touch

Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

This book is written by experienced...

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