Google AdWords: Managing Your Advertising Program
Since being selected as an AdWords Seminar Leader by Google in 2006, I’ve had the
opportunity to teach thousands of businesses and organizations how to use AdWords,
Google’s advertising platform. I believe in the product; if used appropriately, it offers
vast online exposure for advertisers....
Century of Graphic Design, A: Graphic Design Pioneers of the 20th Century The twentieth century was a landmark era in graphic design, the art that combines words with graphic images on posters, book and magazine covers, record jackets, billboards, and other print advertising and publicity media. This visually magnificent and factually informative volume tells the story of graphic design, then gives separate illustrated... The Blender Python API: Precision 3D Modeling and Add-on Development
Understand Blender's Python API to allow for precision 3D modeling and add-on development. Follow detailed guidance on how to create precise geometries, complex texture mappings, optimized renderings, and much more.
This book is a detailed, user-friendly guide to understanding and using Blender’s Python API for...
Responsive Design: Patterns & Principles
As responsive design evolves, we have a critical need to think about design challenges beyond mobile, tablet, and desktop. When properly designed and planned, design patterns-small, reusable modules-help your responsive layout reach more devices (and people) than ever before. Ethan Marcotte shows you just how that's done, focusing on...
Advertisers at Work
“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.”
—Mark Tungate, author of Adland: A Global History of...
Mining of Massive Datasets
This book evolved from material developed over several years by Anand Rajaraman
and Jeff Ullman for a one-quarter course at Stanford. The course
CS345A, titled “Web Mining,” was designed as an advanced graduate course,
although it has become accessible and interesting to advanced undergraduates.
The popularity of...
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