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Pro Spark Streaming: The Zen of Real-Time Analytics Using Apache Spark
Pro Spark Streaming: The Zen of Real-Time Analytics Using Apache Spark

Learn the right cutting-edge skills and knowledge to leverage Spark Streaming to implement a wide array of real-time, streaming applications. This book walks you through end-to-end real-time application development using real-world applications, data, and code. Taking an application-first approach, each chapter introduces use cases from...

Developing Analytic Talent: Becoming a Data Scientist
Developing Analytic Talent: Becoming a Data Scientist

Learn what it takes to succeed in the the most in-demand tech job

Harvard Business Review calls it the sexiest tech job of the 21st century. Data scientists are in demand, and this unique book shows you exactly what employers want and the skill set that separates the quality data scientist from other talented IT...

The Definitive Guide to Firebase: Build Android Apps on Google's Mobile Platform
The Definitive Guide to Firebase: Build Android Apps on Google's Mobile Platform

Plan how to build a better app, grow it into a business, and earn money from your hard work using Firebase. In this book, Laurence Moroney, Staff Developer Advocate at Google, takes you through each of the 15 Firebase technologies, showing you how to use them with concrete examples. You’ll see how to build cross-platform...

Predictive Analytics For Dummies
Predictive Analytics For Dummies

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in...

Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
In many ways, Google is the prototype of a successful twenty-first-century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the...
Creating a Brand Identity: A Guide for Designers
Creating a Brand Identity: A Guide for Designers

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.

Exercises and examples highlight the key
...

Google AdWords: Managing Your Advertising Program
Google AdWords: Managing Your Advertising Program
Since being selected as an AdWords Seminar Leader by Google in 2006, I’ve had the opportunity to teach thousands of businesses and organizations how to use AdWords, Google’s advertising platform. I believe in the product; if used appropriately, it offers vast online exposure for advertisers....
Century of Graphic Design, A: Graphic Design Pioneers of the 20th Century
Century of Graphic Design, A: Graphic Design Pioneers of the 20th Century
The twentieth century was a landmark era in graphic design, the art that combines words with graphic images on posters, book and magazine covers, record jackets, billboards, and other print advertising and publicity media. This visually magnificent and factually informative volume tells the story of graphic design, then gives separate illustrated...
The Blender Python API: Precision 3D Modeling and Add-on Development
The Blender Python API: Precision 3D Modeling and Add-on Development

Understand Blender's Python API to allow for precision 3D modeling and add-on development. Follow detailed guidance on how to create precise geometries, complex texture mappings, optimized renderings, and much more.

This book is a detailed, user-friendly guide to understanding and using Blender’s Python API for...

Responsive Design: Patterns & Principles
Responsive Design: Patterns & Principles

As responsive design evolves, we have a critical need to think about design challenges beyond mobile, tablet, and desktop. When properly designed and planned, design patterns-small, reusable modules-help your responsive layout reach more devices (and people) than ever before. Ethan Marcotte shows you just how that's done, focusing on...

Advertisers at Work
Advertisers at Work

“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.”

Mark Tungate, author of Adland: A Global History of...

Mining of Massive Datasets
Mining of Massive Datasets
This book evolved from material developed over several years by Anand Rajaraman and Jeff Ullman for a one-quarter course at Stanford. The course CS345A, titled “Web Mining,” was designed as an advanced graduate course, although it has become accessible and interesting to advanced undergraduates.

The popularity of...

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