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Financial Analysis with Microsoft  Excel
Financial Analysis with Microsoft Excel
FAME explores the use of Excel as THE calculating tool for finance professionals. As students enter College with basic skills for using Excel and other software packages they need for their business courses, the materials they read must be ramped up. The book as it stands covers the main topics that students would see in a typical corporate finance...
Services Marketing: Concepts, Strategies, & Cases
Services Marketing: Concepts, Strategies, & Cases

Hoffman and Bateson's SERVICES MARKETING: CONCEPTS, STRATEGIES, AND CASES examines the use of services marketing as a competitive tool from a uniquely broad perspective. The book explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible...

Cost Accounting: Foundations and Evolutions (Available Titles Cengagenow)
Cost Accounting: Foundations and Evolutions (Available Titles Cengagenow)
Cost accounting is a dynamic discipline constantly responding to the needs of managers in a highly competitive and global business world. Managers need cost accounting information to develop, implement, and evaluate strategy. Managers also need cost accounting measurements to determine product costs for internal management and...
Intermediate Accounting
Intermediate Accounting
From the smallest mom-and-pop retailer to the largest multinational corporation, businesses of all sizes are recognizing that accounting professionals are no longer simply “number crunchers” but rather essential partners in achieving the fundamental goals of their organization.

Study the central activities of a...

Data Analysis and Decision Making
Data Analysis and Decision Making
With today’s technology, companies are able to collect tremendous amounts of data with relative ease. Indeed, many companies now have more data than they can handle. However, the data are usually meaningless until they are analyzed for trends, patterns, relationships, and other useful information. This book...
Essentials of Modern Business Statistics (with CD-ROM)
Essentials of Modern Business Statistics (with CD-ROM)

The purpose of Essentials of Modern Business Statistics with Microsoft® Excel is to give students, primarily in the fields of business administration and economics, an introduction to the field of statistics and its many applications. The text is applications oriented and written with the needs of the nonmathematician in mind; the...

Successful Project Management (with Microsoft Project CD-ROM)
Successful Project Management (with Microsoft Project CD-ROM)

Project management is more than merely parceling out work assignments to individuals and hoping that they will somehow accomplish a desired result. In fact, projects that could have been successful often fail because of such take-itfor- granted approaches. Individuals need hard information and real skills to work successfully in a...

Business
Business

Ideal for users studying business and key practices, BUSINESS, 11E is a best-selling introductory text featuring current, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics include ethics and social responsibility, small business concerns, and global...

Management (with InfoTrac Printed Access Card)
Management (with InfoTrac Printed Access Card)

Discover true innovation in management today - within the pages and throughout the technology-driven package accompanying the latest edition of this market-leading text. Respected author Richard Daft helps you build better managers for today and tomorrow with the latest managerial theories based on established research, engaging contemporary...

Marketing Strategy
Marketing Strategy

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and...

Accounting: Concepts and Applications
Accounting: Concepts and Applications

No matter what your career plans or future goals, ACCOUNTING: CONCEPTS AND APPLICATIONS, 10e helps you develop a solid understanding of accounting and its importance in business today that will put you well ahead of the competition. Organized around business activities, the text balances an introduction to accounting procedures with an...

Sales Management: Analysis and Decision Making
Sales Management: Analysis and Decision Making
Our objective in writing the sixth edition of Sales Management: Analysis and Decision Making was to continue to present comprehensive and rigorous coverage of contemporary sales management in a readable, interesting, and challenging manner. Findings from recent sales management research are blended with examples of current sales...
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