Successful Project Management (with Microsoft Project CD-ROM)
Project management is more than merely parceling out work assignments to
individuals and hoping that they will somehow accomplish a desired result. In
fact, projects that could have been successful often fail because of such take-itfor-
granted approaches. Individuals need hard information and real skills to
work successfully in a...
Ideal for users studying business and key practices, BUSINESS, 11E is a best-selling introductory text featuring current, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics include ethics and social responsibility, small business concerns, and global...
Management (with InfoTrac Printed Access Card)
Discover true innovation in management today - within the pages and throughout the technology-driven package accompanying the latest edition of this market-leading text. Respected author Richard Daft helps you build better managers for today and tomorrow with the latest managerial theories based on established research, engaging contemporary...
Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and...
Accounting: Concepts and Applications
No matter what your career plans or future goals, ACCOUNTING: CONCEPTS AND APPLICATIONS, 10e helps you develop a solid understanding of accounting and its importance in business today that will put you well ahead of the competition. Organized around business activities, the text balances an introduction to accounting procedures with an...
Sales Management: Analysis and Decision Making
Our objective in writing the sixth edition of Sales Management: Analysis and Decision
Making was to continue to present comprehensive and rigorous coverage of contemporary
sales management in a readable, interesting, and challenging manner. Findings
from recent sales management research are blended with examples of current sales...
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