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Beyond Logos: New Definitions fo Corporate Identity (Graphic Design)
Beyond Logos: New Definitions fo Corporate Identity (Graphic Design)

Corporate identity, the design and marketing buzzphrase of the 80s and 90s, has undergone a revolution in the last five years. Now the talk is of branding. With the growth of globalisation and the increasing realisation among corporations large and small that this is their only way of distinguishing themselves, large sections of the design...

  
   
   
   
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