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Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design
Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach through Design

Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how...

A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guides)
A Designer's Research Manual: Succeed in Design by Knowing Your Clients and What They Really Need (Design Field Guides)
Doing research can make all the difference between a great design and a good design. Most experienced designers would quantify this "legwork" with the term research. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a...
Best Practices for Graphic Designers, Color Works: Right Ways of Applying Color in Branding, Wayfinding, Information Design, Digital Environments and Pretty Much Everywhere Else
Best Practices for Graphic Designers, Color Works: Right Ways of Applying Color in Branding, Wayfinding, Information Design, Digital Environments and Pretty Much Everywhere Else

This is the go-to guide for designers as it outlines and details the essential color design skills needed to create successful, meaningful, and aesthetically compelling designs. Along with hands-on projects, it offers unique insights into strategy and business when working in the real world with real clients. Color...

Essential Fashion Illustration: Poses (Essential Fashion Illustrations:)
Essential Fashion Illustration: Poses (Essential Fashion Illustrations:)
Learn how to draw posed figures for fashion illustration

This comprehensive reference provides hands-on techniques for created posed figures for fashion illustration. The first section illustrates various examples of nude and semi-nude poses (male and female). Later chapters illustrate the same poses wearing sportswear,...

Letterhead & Logo Design 8
Letterhead & Logo Design 8
The latest edition in the best-selling annual Letterhead and Logo Design series, now in paperback, features the most innovative and exciting work from well-known design leaders, new design firms, and cutting-edge artists. From logos to business cards to labels and envelopes, the creative techniques and full-color images portrayed in this...
Interactive Design: An Introduction to the Theory and Application of User-centered Design
Interactive Design: An Introduction to the Theory and Application of User-centered Design

User experience design is one of the fastest-growing specialties in graphic design. Smart companies realize that the most successful products are designed to meet the needs and goals of real people—the users. This means putting the user at the center of the design process.

This innovative, comprehensive book...

Typography Essentials: 100 Design Principles for Working with Type (Design Essentials)
Typography Essentials: 100 Design Principles for Working with Type (Design Essentials)

A deep understanding of letterforms and knowledge of their effective use can only be obtained with constant observation and experimentation; it evolves over a lifetime of design practice and study. This comprehensive guide is intended to advance the progress of designers seeking to deepen their typographic expertise. Typography...

Design Elements, Using Images to Create Graphic Impact: A Graphic Style Manual for Effective Image Solutions in Graphic Design
Design Elements, Using Images to Create Graphic Impact: A Graphic Style Manual for Effective Image Solutions in Graphic Design

Imagery is powerful and evocative. It is one of the most important cornerstones of successful visual communication, and working with imagery is a vital skill for every designer. This authoritative book shows how successful sourcing, creation, and use of imagery can be applied to professional graphic design. As a new addition to the...

Managing the Design Process-Implementing Design: An Essential Manual for the Working Designer
Managing the Design Process-Implementing Design: An Essential Manual for the Working Designer

Managing the Design Process—Implementing Design focuses on design implementation and execution. This is where design ideas become real, tangible goods...

1,000 Music Graphics: A compilation of packaging, posters, and other sound solutions (1000 Series)
1,000 Music Graphics: A compilation of packaging, posters, and other sound solutions (1000 Series)
A catalog of design ideas for music-related material

This book will offer designers a vast collection of inspiring and innovative graphic works from the world of music. The main emphasis will be on music graphics including album/CD covers and inside spreads, packaging, posters, and other sales materials from the past...

Managing the Design Process-Concept Development: An Essential Manual for the Working Designer
Managing the Design Process-Concept Development: An Essential Manual for the Working Designer
Every aspect of business is impacted by design—from the products or services a company provides, to the various forms of communications that express these products and services, to the many environments, physical or virtual, where customers interact with these offerings. Graphic design can captivate, persuade, motivate, and delight....
Interior Color by Design: A Design Tool for Architects, Interior Designers, and Homeowners
Interior Color by Design: A Design Tool for Architects, Interior Designers, and Homeowners

Effective color selection can be a powerful element in any design. "Interior Color By Design" takes the mystery out of the color application process by: Providing over 250 color samples to experiment with different combinations Featuring over 100 full-color images that illustrate key concepts like adjacent colors and overall...

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