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Creating a Brand Identity: A Guide for Designers
Creating a Brand Identity: A Guide for Designers

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.

Exercises and examples highlight the key
...

Cut Out and Keep: Around the USA in 50 Craft Projects
Cut Out and Keep: Around the USA in 50 Craft Projects

Join us on a road trip with a difference. Intrepid crafters Cat Morley and Tom Waddington set off around the United States using recommendations and tips from visitors to their popular website Cut Out + Keep. Inspired by the distinctive history and culture Cat and Tom found in each state, they created a step-by-step project for every one. The...

The Graphic Design Idea Book: Inspiration from 50 Masters
The Graphic Design Idea Book: Inspiration from 50 Masters

This book serves as an introduction to the key elements of good design.

Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include form, narrative, color, type and image, ornament,
...

Production for Print (Portfolio Skills)
Production for Print (Portfolio Skills)

This book gives graphic designers the confidence to do everything necessary to ensure trouble-free, high-qualityprintingto calibrate images; adjust trapping levels; and mix colors that wont print as something that is a complete surprise. It explains scanning and resolution, and discusses good and bad image formats, describing techniques to...

Cut and Fold Techniques for Pop-Up Designs
Cut and Fold Techniques for Pop-Up Designs

Introducing techniques for making pop-ups from one sheet of card, the third title in this series on paper engineering takes folding techniques into the third dimension.

Each chapter introduces a new technical idea and show how that technique can be adapted in many different ways, or combined with techniques from earlier
...

Animation (Portfolio)
Animation (Portfolio)

From scriptwriting through to production, this introduction to animation for students surveys key technical processes and examines a variety of stylistic approaches. The book includes visual examples from key animators and illustrated features on how to create exciting animation for a variety of audiences.

This book is a vital...

Structural Packaging: Design Your Own Boxes and 3D Forms
Structural Packaging: Design Your Own Boxes and 3D Forms

Unlike other packaging titles, which simply provide templates to copy, this book enables designers of all packaging types to create 3-D packaging forms that are specific to their needs rather than based on an existing design. Structural Packaging gives the reader an understanding of the underlying principles of packaging construction...

Sewing for Fashion Designers
Sewing for Fashion Designers

This comprehensive guide explores all the fundamental sewing methods and introduces professional garment construction.

Chapter One introduces sewing tools and machinery (including industrial machines). It discusses how to work with patterns and explains cutting-out methods. Chapter Two is devoted to different fabrics and how
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Morphing: A Guide to Mathematical Transformations for Architects and Designers
Morphing: A Guide to Mathematical Transformations for Architects and Designers

Cylinders, spheres and cubes are a small handful of shapes that can be defined by a single word. However, most shapes cannot be found in a dictionary. They belong to an alternative plastic world defined by trigonometry: a mathematical world where all shapes can be described under one systematic language and where any shape can transform into...

Materials for Design
Materials for Design

Over the last 10 years there has been a huge growth in the area of materials and design, but most books on the subject deal with advanced, semi-formed materials (that is, materials sold as sheet, rod, tube, etc.). This new book provides much-needed information on the raw materials, and the 'low-down' on what these materials can be...

This Means This, This Means That: A User's Guide to Semiotics
This Means This, This Means That: A User's Guide to Semiotics

Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, seem mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of...

 
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